Design is Thinking Made Visual

Our Story

Garmin Alpha

We make products that are engineered on the inside for life on the outside. We do this so our customers can make the most of the time they spend pursuing their passions. With more than 16,000 associates in 82 offices around the world, we bring GPS navigation and wearable technology to the pets, and animal markets. We think every day is an opportunity to innovate and a chance to beat yesterday.
Garmin Alpha Accessories

Dog Collars

We offer products with essential utility, leading-edge technologies, compelling features, and exceptional ease-of-use to create clear differentiators our customers appreciate and desire. We relentlessly pursue innovation to create new products and markets that lead to growth opportunities.

Core Values

The foundation of our culture is honesty, integrity, and respect for associates, customers, and business partners. Each associate is fully committed to serving customers and fellow associates through outstanding performance and accomplishing what we say we will do.

Our Vision

We will be the global leader in every market we serve, and our products will be sought after for their compelling design, superior quality, and best value. We relentlessly pursue innovation to create new products and markets that lead to growth opportunities.